5 tips for engaging your customer’s at Christmas

At Ecard Shack, we love the Holidays, especially Christmas and we’re always looking out for interesting ways to connect with customers, let them know you appreciate them and their business and keep your brand top of mind.

So here are 5 ways to do just that. They all require up front planning and they may not be for everyone but the key thing to do is to let customers know you are thinking of them.

1. Holiday spirit means getting in the mood and there’s nothing better than some seasonal music to do just that. So why not change the on hold music on your telephone system to something that will bring a little seasonal cheer to customers when they call. You want to avoid Holiday burn out though, so don’t do it too early in the year.

2. Christmas parties are a great way of really entertaining your customers and getting to know them personally in a social and relaxed setting. Think about an event or day out if you want to avoid a drinks party. If you have a really large customer, perhaps arrange a special one, just for them and the staff who manage their business. Whatever the format, an invitation will at the very least be appreciated and show how much you value the relationship.

3. Little things often can have the most impact, so why not think about an affordable gift that will keep your brand right in front of your customers, like a seasonal mouse mat or coffee cup. Make them, warm, funny or just decorative and you can always add some discrete branding to keep your business top of mind.

4. Chocolate and candy. There’s something about Christmas treats you can eat that makes them far more appreciated than they cost! This is a great idea for giving you an excuse to visit you client and spread a little good cheer. Boxes of chocolates, tins of candy, cakes, goody bags, the choice is enormous. Whether it’s something for all to share or an individual treat, you can be Santa for a day – just make sure you have enough to go round!

5. Corporate Holiday ecards can be a really cost effective, easy and different way to send best wishes and appreciation to customers, suppliers and staff for the Holidays. Here at Ecard Shack we have the perfect range of high quality, professional business ecards with classic designs, great animation and the best seasonal music. You’ll be amazed at how simple and fun it is to personalise your ecard just the way you want it so you can both delight recipients and build your brand.