Having produced a wide range of holiday ecards for business over the years, you’ll have gathered that we’re passionate about communication. Putting the right message in something like a corporate ecard is a skill you learn over time but often the simplest image or one liner can often say more than pages of advertising script.
In the last couple of decades, advertising has become something of an art form in all its varieties from magazines, to bill boards, through to online media and television. The industry even has its own award ceremony held in Cannes each year. http://www.businessinsider.com/these-ads-were-named-the-best-creative-work-in-the-world-2013-6?op=1
That’s why we like to keep an eye on who’s doing what in the advertising world. It’s a great source of ideas and inspiration for our e Christmas cards for business. The great thing about the advertising business is that there are always new things happening and brilliant new ideas to explore.
For instance how about this innovative advertisement for Smart Spaces that incorporates a seat for people to have a rest on. It’s the simplicity of combining something useful with a positive message that we like and for us IBM get full marks.
To celebrate turning 100 years old, Oreo set up a Facebook campaign that produced a different post for their biscuits over a hundred day period – it won them the Cyber Grand Prix at the Cannes advertising awards. They used special designs of
their biscuits to represent particular days or events such as Bastille Day and the Delta Aquarid Meteor Shower.
But we also like ads that are inspiring as with this Channel 4 effort to promote their 2012 Paralympics coverage. http://www.youtube.com/watch?v=kKTamH__xuQ#t=20
The key to a good advert is how quickly it makes an impression. With a billboard you probably have 3 or 4 seconds to grab a person’s attention before they decide to move on. For radio or television most ads are around 30 seconds. A good advertisement connects at some level with the audience and is readily remembered – it needs to be something that resonates.
Other brands use an advertisement to tell a story as with this well-known Heineken ad about a man’s search through a city’s nightclubs to find their new bottle design. Quirky, colourful and humorous it maintains the viewer’s attention throughout. http://www.youtube.com/watch?v=57zo8O5pDXc
And finally, slightly more complex and longer than most ads, but nevertheless engaging and quite funny, is this one for staying safe on the Metro. http://www.youtube.com/watch?v=IJNR2EpS0jw#t=19
With the growth in technology nowadays, which means we can film scenes and create images without the need for sophisticated equipment, it’s easier than ever to produce things like e Christmas cards for business that punch above their weight and have an impact for customers and clients alike. Checking out the best the advertising industry has to offer provides a wealth of ideas that can be incorporated into your own business and marketing plan for the future.