Going for the Wow! Effect

It’s getting more and more difficult to grab people’s attention. Good communication is more than just saying the right thing at the right time – it’s about raising curiosity and making people think. We like this advert for Adidas that suddenly appeared over someone’s road. Imagine seeing that on your way to work!

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When you are developing your marketing communications then it’s often a good idea to step back and think how other people will see it. We all love visual things and they can often have more impact than a load of words on a page. Mixing the two together for optimum effect is the art of good marketing. Consider this when you are designing your holiday ecards for business. The product is of course 80% visual especially that first impression with the front page so make sure you choose one of Ecard Shacks attention grabbing designs this Christmas time.

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