1. Add a Personal Greeting to the Email
This is the most important step. Emails that contain only an image can be a major red flag for spam filters.
Recommendation: “Always add a short, message in the body of your email above the ecard you pasted. Even a simple ‘Hi, wishing you all the best for the festive season.’ can make a huge difference.
2. Send in Smaller Batches
Sending hundreds of emails at once from a personal email account (like Outlook or Gmail) is the fastest way to get it temporarily blocked or have your emails filtered as spam.
Recommendation: “Instead of sending to 500 people in one go, break your list into smaller batches. We recommend sending to no more than 50-100 contacts at a time, with a short break between each batch.”
3. Use the ‘Bcc’ Field for Mass Sends
Placing a long list of recipients in the ‘To’ or ‘Cc’ field exposes everyone’s email address and is a common practice for spammers.
Recommendation: “Always put your recipient list in the Bcc (Blind Carbon Copy) field. This protects the privacy of your contacts and makes the email look much more professional. You can put your own email address in the ‘To’ field.”
4. Craft a Clean Subject Line
Spam filters are very sensitive to subject lines that create false urgency or look like junk mail.
Recommendation: “Keep your subject line simple and professional. Avoid using ALL CAPS, multiple exclamation marks (!!!), or spammy-sounding words like ‘Free’, ‘Urgent’, or ‘Guaranteed’.”
- Good example: “A Festive Greeting from [Your Company Name]”
- Bad example: “URGENT!!! YOU’VE RECEIVED A FREE ECARD!!!!”
5. Use a Trusted Email Address
For business use, sending from a company domain is always better than a free email provider.
Recommendation: “Whenever possible, send your corporate ecards from your professional email address (e.g., your.name@yourcompany.com) rather than a free address (@gmail.com, @yahoo.com, etc.). This builds trust with both the recipient and their email provider.”