The advice for all your marketing material is this: Leave the bawdy stuff at home. A joke with sexual innuendo may give you a good chuckle in the office but if you are not 100% sure that your customers will appreciate it, then don’t send it out to them.
More than one major company over the years has found their brand on the wrong side of suggestive advertising.
The Heinz ad that proclaimed: “Makes anything easier to swallow” caused a few raised eyebrows and some consternation amongst a number of equality groups who saw it as another case of objectifying women. We will let you decide which side of the fence you sit on.
Our tip if trying to add humour to your business ecards: Keep it clean and you are less likely to offend valuable customers.
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