At Ecard Shack we like to stay on the lookout for those bizarre examples of marketing that make you scratch your head and wonder: What were they thinking?
For example, this funeral directors ad on the subway wall has us trying to decide whether it is the worst piece of marketing in the world or a case of advertising genius!
Questions to ask when running an edgy marketing campaign:
- Is it going to offend?
- If so, who is it going to offend?
- Is it worth offending these people to get your message across?
Undertaking an edgy or controversial campaign is a judgement call – all you need to do is make sure you get it right! You might want to consider how brave to be when designing your corporate Christmas ecards this year. Your ecards can be simple or deliver a more complex but clever message.