Twitter is currently the micro-blogging platform of choice for many businesses. It’s easy to build a fan base and, with some thought, a tweet can spread brand knowledge and increase sales.  Here are some useful tips to help you on your way:

• Keep those tweets short. According to The Fast Company, the ideal length of a tweet is 100 characters.

• Stop those lengthy URLs from taking up space by using a service like bitly that shortens them.
• If you want people to retweet you, then you need to retweet them. Be social, spread their word to spread your own.
• Tweet relevant and useful information, not just product pushes.

Having a good strategy in place for using Twitter and other social media hones your talent in creating short, creative and effective messages to your customers and clients. It’s also a great place to check if you are looking for tag line for your corporate ecards this Christmas time.