For businesses that want to engage with their customers, there are a lot of tools out there to ensure they get that message across. Here are our top tips for making sure that your customer keeps coming back for more:

• First, send them something free. It can be holiday ecards for business, thanking them for their custom, or it could be an email with a voucher, knocking 10% off their next purchase.
• Use social media effectively. The best way to have a two way, meaningful conversation with fans of your product is to engage with them on social media such as Facebook and Twitter. And we mean engage, not talk at.
• Raise brand awareness by having an identity. You don’t have to go the whole hog and have a MacDonald’s style logo but you do need to have an identity that people recognise easily.
• Brush up your customer service. One of the big things that sets one company apart from another is how they treat their customers, especially when something goes wrong. Make sure yours is all it can be.