It might seem hilarious to those who are sitting on the side lines, but if your ad appears in the wrong place then it can undo all that good work you did for your latest company marketing campaign.

Nowhere are you more likely to fall flat on your face than with newspaper advertising where your carefully crafted ad isplaced with the stories and issues of the day. As Asda supermarkets found out to their embarrassment not too long ago.

It is worth considering all of your businesses marketing communications with great care. Sending paper Christmas cards to an environmental client of yours is a bad mistake so you should definitely look to explore the use of business ecards.