Once a business gets off the ground then it’s time to come up with an effective slogan or tag line that can be added to advertising to reinforce brand identity and give consumers something catchy to remember.

Here are some slogans that you might easily be able to identify with a brand:

• Nike: Just do it.
• Playstation: Live in your world. Play in ours.
• KFC: Finger lickin’ good.
• American Express: Don’t leave home without it.

All these have three things in common: Rhythm, rhyme and a ring that makes them easy to remember. Our advice? Keep it short, keep it memorable.  Similar advice to how our ecards are presented.

Check out Marketing Donut’s rules for choosing an effective slogan for your business.