How Mind Maps Can Improve Your Communications

There is no easier way to explore all your marketing communications options than producing a mind map. For those that don’t know, a mind map starts with a central theme and then branches out, like neurons in the brain, to other connected ideas. It’s useful for a lot of things, not least learning new skills like languages.

If you are working on a business marketing campaign then producing something like the mind map below can help make sure that you cover all the bases.

  • Work quickly, letting your ideas flow (you can always tidy the map up later).
  • Don’t leave anything out. Even if it sounds stupid, that idea might lead to another, better one.
  • Be colourful. Separate out your themes into different colours and don’t be afraid to draw images to illustrate your idea.

For more information on how mind mapping works, try a visit to