The key to good copy and great communication is not to overstate your case. Throw too many words in there and your marketing concept could suddenly become mired in distractions that leaves the consumer scratching their head and wondering what you are talking about. With all that effort and expense it’s surely a cardinal sin to ruin an opportunity to engage an audience and hopefully get a return on investment for the marketing effort.

Our tip for effective marketing communications: Keep it neat and keep it sleek.

And whatever you do, don’t follow the example of the advertisement below. We do however hope that it brings a smile to your working day.