As businesses professionals and owners we are under constant pressure from ourselves, our colleagues and our shareholders to deliver quality yet remain cost efficient. Sadly in the last few years of economic turbulence and subsequent tentative recovery that pressure has been stronger than ever. At Ecard Shack we are no different than any other business and like almost every small business in our pursuit of a low cost base however we have strong beliefs on where you can and cannot cut corners. There are certain aspects of your business that should remain with the professionals if your business is to prosper.
Here are our thoughts on where not to cut corners:
Legal services – Whether you are starting a new business, launching a new product that requires contracts and terms and conditions you should strongly consider sourcing yourself a good local solicitor. You can still be cost efficient by negotiating a good price and also download template legal documents as a starting position. Trying to forego any professional advice is a risky approach.
Accountancy & Tax advice – This is possibly the least attractive of all business disciplines. We encourage you to outsource this so that your energy is placed into what is important in business. A good accountant will not charge the earth so try to see this as a small expense if you are busy growing your business while they number crunch.
Website Design – Having a good website is so important these days with consumers engrained use of the internet to source and appraise suppliers. There are many good templated websites on the web that will ensure your business is represented with a professional and modern website. However, if you really want to impress your clients you cannot cut any financial corners. Good websites arent typically produced from templated solutions. You should research good local web designers who will work with you to deliver a website that consistent with your brand, culture and intended message to your audience. This better website should help to deliver much greater conversions to propel the business.
Online marketing – How great would it be if your website was ranked at the top of search engines? It is the target of all businesses who have revenue making potential from the internet. So with a pot of gold at the end of the internet rainbow why would we try to go alone in what is an incredibly complicated world. Hence, there are thousand of global online marketing professionals all making a living from their claims to achieve #1 rankings. Sadly the large majority of these professionals will not deliver your goals and will actually harm your brand. We strongly recommend that you research a good, trusted
Corporate Christmas e cards – We speak to hundreds of businesses who choose to design their own ecards. If you have highly skilled designers and web experts then that’s maybe understandable. However, sadly some businesses choose to design it themselves when their core skills aren’t even close to being a designer. The project understandably fails and the damage to their brand is frightening. Of course we would be saying this but why would you overlook the professionals in the ecard industry whose working life is to excel in this field on behalf of global clients. Ecard Shack pride ourselves on a cost effective solution with price entry points for even the smallest of businesses. So Please DON’T design your own ecard, use a professional Christmas ecards business.